Art Direction
Art direction for hospitality and lifestyle brands — directing food and interiors photography, the styling, and the way each dish and space is shown. One consistent visual world across launches, menus, campaigns and social.
Shoreditch Menu
Shoreditch Restaurant · Food styling · Shoot direction
Art direction and food styling for Shoreditch Restaurant's new seasonal menu — directing the shoot, plating and props so every dish reads as considered, appetising and on-brand across the menu and collateral.
The Party Edit
Zando · Campaign · Styling · Set design
Art direction, styling and set design for Zando's New Year's Eve ‘Party Edit’ — building a glamorous, gold-lit world across the campaign, from talent styling to set, product and the festive details.
Qwabi
Qwabi Private Game Reserve · Art direction · Photography
Art direction for Qwabi Private Game Reserve — shaping how the lodge, landscape and guest experience are shown, from sweeping reserve scenes to the quiet, intimate details that sell the stay.
Mount Camdeboo
Mount Camdeboo Private Game Reserve · Art direction · Styling · Photography
Art direction, styling and photography for Mount Camdeboo Private Game Reserve — directing imagery that captures the Karoo light, the architecture and the unhurried luxury of the lodge.
Rockefeller Hotel
Rockefeller Hotel · Food styling · Shoot direction
Art direction and food styling for the Rockefeller Hotel's conference menu — a moody, elegant shoot that frames the catering as something to look forward to, course by course.
Catalyst Hotel & Kashew Restaurant
Catalyst Hotel · Kashew Restaurant · Art direction · Styling
Art direction and styling for the Catalyst Hotel and its Kashew Restaurant — pairing interiors, food and lifestyle into one consistent look across the hotel-and-restaurant brand.
Rockefeller Hotel
Rockefeller Hotel · Art direction · Interiors · Lifestyle
Art direction for the Rockefeller Hotel — directing interiors and lifestyle photography that shows off the rooms, the spaces and the mood of a stay, down to the finishing details.
The Roaring 20s
Creative shoot · Concept · Styling · Set design
A self-directed creative shoot inspired by the roaring twenties — concept, styling and set design brought together into a richly art-directed period world, from costume to props to light.
The Wedding Shop
Zando · Art direction · Set design · Digital design
Art direction, set design and digital design for Zando's online Wedding Shop — a soft, elevated visual world for the edit, from the shoot styling through to the on-site digital design.
